Feb 21, 2008

Marketing the Mob

Mobbed Up Movie PosterThe gases expelled from developing a film contain an aroma of "Catch 22". You can't raise money until you have attachments and you can't get attachments until you raise money. Therefore, the film development process is greatly helped along by some savvy marketing.

BUSINESS PLAN
A first step in marketing is the creation of a Business Plan. I'm happy to say this step is now complete. I worked with Starline to develop this 24-page document and it was interesting reading to say the least.

Besides the projection figures which have a first-time writer salivating, there is an impressive outline of Starline's plan of attack to get Mobbed Up fully financed and gain top attachments.

I encourage anyone interested in investing in Mobbed Up to read it. The Business Plan is considered confidential so anyone interested should reach out to Kevin Leckner of Starline Films.

MOVIE POSTER
I've made my living as a graphic and web designer for over a decade so the opportunity to develop a movie poster for my own film was not taken lightly. View the Mobbed Up movie poster.

I think it looks pretty professional and probably could hang in a lobby today. Of course all the impressive bottom credits are missing.

Looking at the poster, I get the sense that the film is "real". That's the point isn't it? The poster should convey a sense of what the movie is about and the feelings it stirs within. It will hopefully have this positive effect on those actors, director and investors we hope to impress.

I may make a couple more alternate poster designs and similar designs for other uses are also forthcoming.

WEBSITE
Again, I'm calling into service my creative visual skills and experience. MobbedUpMovie.com is registered and online in Under Construction form. In the coming weeks it will be outfitted for a Flash animation, News, Links, Photos and lots more.

Websites are becoming increasingly vital in both the box-office success and the production "buzz" prior to release. Most films that make it to the theater don't have a substantial website until the distributor gets around to it. It is my intent to get
MobbedUpMovie.com online in such a fashion as to attract the attention of movie-goers, investors and top talent. It will often be used as our point of contact so it must be all that it can be.

I'll of course post updates when the website is on its feet.

Hopefully it is clear that we producing Mobbed Up are making some unique efforts here. I think there's a definite advantage to having someone with an extensive graphics background on board to try to communicate our ideas visually. If it so happens that person also writes the script--all the easier it will be.

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I also want to extend congratulations to Starline Films for having their film 4CHOSEN: The Documentary accepted into the Garden State Film Festival. Good luck!

Feb 11, 2008

Update: Raising Investor Money

Early efforts to raise some needed funds to develop Mobbed Up are going well.

I want to thank everyone who has expressed an interest in investing in Mobbed Up. Your faith means a lot to me and Starline Films. We look forward to our relationship and to the successful return of your investment.

I realize not everyone has the means to invest at this time. Your good wishes are not going unrecognized and will go a long way toward our success.

Investment opportunities still remain. Please contact Kevin Leckner of Starline Films for more info.

The official Mobbed Up website has been registered.
http://www.mobbedupmovie.com
This site will be online soon!